January 2011: Pharmaceutical Distribution in India

The organized retail in India is on a strong growth path and is expected to improve the pharmaceutical distribution system in India by improving the standards and bringing in latest technologies for supply chain management. These chains are also expected to cut down the counterfeit medicine distributed in India. Some pharmaceutical companies like Zydus Cadilla also see this as a big opportunity to improve the margins by cutting down the huge commissions that are being offered to the retail pharmacy stores. The industry is expected to boom with the easing of the foreign direct investment (FDI) norms in the pharmacy retailing.